The subsidiary of a Group that has long and successfully responded to the needs of French people, Crédit Agricole Immobilier is a multi-business expert in real estate combining extensive market experience, intelligence in use and a key focus on human aspects.

Crédit Agricole Immobilier advises its customers – individuals, businesses and communities – working together with them to create value throughout their real estate projects. It harnesses all its expertise to support them in their real estate initiatives, guiding them in their value-building strategies, advising them on their choice of sites, and assisting them from the design of a building through to its day-to-day management.

The Interview

The Challenge

With the increasing evolution of lead volumes and the use of levers like Facebook Lead Ads. The call center teams were overwhelmed with requests. The amount of work required to process all these requests was enormous and the results were relatively poor.

It was the first time Karine observed a loss of productivity and motivation from her teams.

That's when Crédit Agricole Immobilier started looking for a solution that could be perfectly integrated with their organization.

The Solution

Use Pinpo to qualify leads before the call center

Crédit Agricole Immobilier is using Pinpo on the entire Facebook Leads Ads feed and is even considering deploying it on other sources. Pinpo was the most relevant innovative solution that allowed us to process our contacts via SMS and via a hybrid solution using artificial intelligence and humans to ensure the best quality of service from the first point of contact.

When we shared our needs with Pinpo, the team was very attentive and the implementation seemed fast and accessible.

Pinpo is now synchronized with Crédit Agricole Immobilier's CRM via the MGC Connecting connector. As soon as a lead is generated on Facebook Leads Ads, it is immediately sent to Pinpo, which will process it in less than 5 minutes from 6 a.m. to midnight, 7 days a week, in order to qualify the request and set a callback date and time with a sales consultant.

Qualifying a lead through SMS is less intrusive than the phone. Prospects respond more easily by SMS than they would by phone.

Karine Tordjeman - Marketing and Sales Director

The results

The number of appointments was multiplied by 3 and we saved 27 man days after 3 months of use

Thanks to Pinpo, Karine's teams can focus exclusively on leads with real purchasing plans (hot leads) and therefore save time and especially productivity.

"My teams focus exclusively on leads that are demand-driven. The conversion rates are better and everyone wins. Pinpo has allowed us to gain in productivity, in quality of work and in conversion rates".

It's a win/win relationship that has allowed Crédit Agricole Immobilier to :

offer prospects a quick and personalized service thanks to our new virtual collaborator: "Camille
relieve the teams on the treatment of the Facebook leads while increasing their performances

Pinpo has allowed Crédit Agricole Immobilier to double or even triple the rate of appointments on certain programs and to save a considerable amount of time in man days.

*We have calculated the net profit in man days. We did the analysis over 3 months from March to May and it allowed us to save 27 man days! That's huge!

Karine is looking forward to continuing to develop this partnership to use it on new use cases and scripts.

Scenarios used by this client

Convert inbound leads

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StoryCrédit Agricole Immobilier

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